The launch of the MINI Countryman saw the British premium brand make the move into a new segment and write a new chapter in its successful history. And today the 250,000th MINI Countryman rolled off the assembly line at production and development partner Magna Steyr in Graz, Austria. This production landmark, reached just two-and-a-half years after sales began, offers clear evidence that the MINI brand’s hallmark driving fun and time-honoured style also hold a persuasive allure in the compact premium segment. “The strong global demand for the MINI Countryman represents a compelling endorsement of the rigorous expansion strategy implemented for the MINI range,” says Harald Krüger, Member of the Board of Management of BMW AG, MINI, Motorcycles, Rolls-Royce, Aftersales BMW Group. The roll-out of the 250,000th MINI Countryman follows hot on the heels of the start of MINI Paceman production. The seventh model in the brand’s line-up is likewise built in Graz.
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